• Build more viable showroom traffic
• Boost new and used vehicle sales
• Conquest more effectively
• Lower customer acquisition costs
• Increase loyalty
• Optimize marketing efficiency

Description
Polk’s Active Auto Buyer identifies, isolates, and delivers the hottest prospects in the automotive industry—vehicle hand raisers. With Active Auto Buyer, you can effectively target consumers during their purchase cycle, but before they’ve made their final vehicle acquisition.

Through a nationwide survey response program, Polk offers permission-based information on the segment and make of vehicles consumers own and when they plan to purchase their next vehicle. Active Auto Buyer vehicle acquisition rates are proven to be significantly higher than the national average* which translates into significantly higher ROI.

*Based on a January 2005 validation study