Polk offers you the information you need to better understand your customers’ behavior, backed by the people who understand both your company’s needs and the best research options available. We can help you:

• Explore the relationship between satisfaction survey results and loyalty behavior
• Evaluate the impact of in-warranty and post-warranty repairs on loyalty
• Determine the ideal frequency for customers to visit the service department to build loyalty
• Measure the impact of extended service contracts on loyalty
• Analyze loyalty rates of captive vs. non-captive financing customers