R. L. Polk & Co.

	Polk Custom Conquest & Defection Analysis Polk’s analytic experts can create custom analyses to help you identify the reasons for defections and the action steps to improve retention. This includes insight into conquests and the ability to understand where your new customers are coming from. It measures which manufacturers, makes, models and/or segments your new customers left when returning to market to buy your vehicle. Polk can also provide information on defections at various levels including manufacturer, make, model and segment as well as when a customer left you to go elsewhere.