Enables you to:

• Reach in-the-market buyers
• Discover what’s most likely in a prospect’s garage
• Identify what prospects are most likely to spend

Description
Polk Total Market Predictor (TMP) lists allow you to reach households 2.5 to 8 times more likely to buy (depending on your chosen criteria). You’ll have the ability to locate prospects that are most likely to:

• Be in the market for new or used vehicles
• Purchase a vehicle within a particular segment
• Have not recently purchased a vehicle
• Be interested in domestic or import makes
• Purchase a luxury vehicle
• Own older vehicles
• Own a particular brand of vehicle
• Own a motorcycle, SUV or truck
• Recreational Vehicles

Polk TMP’s powerful garage, purchase and budget predictors offer you selections from several categories including:

• Age of vehicle
• Current market value of vehicles owned
• Likelihood of owning a domestic or import
• Manufacturer/Division
• Number of vehicles owned
• How recent was the purchase
• And many more