Enables you to:
- Present consumers comparisons of your organization’s vehicles with competing models
- Eliminate required receipt, management and storage of competitive vehicle specification data
Description
The Polk Vehicle Comparator is an XML-based web service that delivers up-to-date price and specification details to client site visitors seeking to perform competitive vehicle comparisons.
Features:
- Superior data quality
- Flexibility – XML schema enables clients to fully customize their user experience
- Comparably Equipped Pricing (CEQ)—automatically modifies the compared vehicles to reach a common configuration with your vehicle and adjusts the competitors’ price
- Extended Text—transcends “Standard”, “Optional” and “Not Available,” by providing descriptive details for several specifications
- Advantage Text—provides sentence-based, feature-level descriptions of client vehicle advantages over competitors
- Image Gallery—provides a visual comparison of 19 to 21 standard interior and exterior views of every researched body style
- Advantage Badging— enables clients to attach logos or other graphics to highlight their advantages over competitors
- Spanish Language
- Tracking Reports
- Feature-level Photo Comparisons
Benefits:
- Unmatched control and flexibility to create a distinct user experience
- Ability to customize the comparison site user experience to be consistent with the remainder of the client’s consumer site
- XML delivery eliminates the client need to receive, manage and store data feeds and provides the most current information possible
- Control over information presentation to ensure products are presented in best possible competitive light
- Unbiased and accurate vehicle price and feature comparison criteria for consumers
- Rapid response times to deliver content to users within acceptable period
- Seamless integration of data transfer between shopping tools