Sometimes the information is out there, but is difficult to interpret. Polk offers expert analyses to provide you with the intelligence and insight you need to make more confident and succinct business decisions. Polk’s Analytical Solutions group offers you a variety of services, including:
- Customer/Prospect Profiles—Describe and compare the demographic and lifestyle characteristics of customers in a given market
- Aftersales Market Size Estimation—Provides a measure of demand for automotive repair categories, estimating the value of a market or vehicle owner audience in terms of their potential spending opportunity for each repair category
- Market Area Analyses—Examine customer sales volumes, share of new/used registrations, mix of current Vehicles In Operation (VIO), competitive retail operation market share estimates and area demographics. Polk offers geographically-focused and customized solutions that aid in the decision making process when planning future distribution and retail operations in a market
- Segmentation Studies—Identify the best prospects by modeling lifestyle, demographic and vehicle ownership of current buyers. Our models identify households most likely to buy a particular vehicle, make or a purchase within a given time frame
- Performance Measurement —Measure “hard results” from direct marketing campaigns by quantifying the number and/or share of a target audience that responded to or bought as a result of a targeted program
- Share of Garage—Identify all vehicles owned by a household. Polk routinely examines this at varying levels of vehicle detail including percent garage composition by make and segment
- Conquest Analyses—Discover who’s buying what, where they’re coming from and where they’re going
- Dealer Level Capacity Modeling—Leverage data provided by individual dealers to forecast how changes in Vehicles In Operation will affect the need for technicians and bays to service those vehicles. These analyses help manufacturers gain a thorough understanding of the service department needs within their organization
- Vehicle Age, Longevity and Scrappage—Size your growth potential with important information pertaining to vehicle retention and service life