When you need to address a specific marketing objective, Polk creates a custom research study to drill deep into your market and get at the information you desire. Our Analytic Solutions group understands the automotive marketplace and can provide the information, insight and expertise to conduct comprehensive studies that include:

• Image/Brand Awareness Studies—Benchmark measurement of consumer awareness and attitudes toward brands in major U.S. markets
• Customer Segmentation—Understand the relationship between buyer characteristics (demographics, lifestyle and vehicle ownership) and purchase behavior
• Issues Management/Public Relations Studies—Capture public opinion to address adverse publicity or critical industry issues
• Customer Retention/Defection Analysis—Identify the reasons for defections and the action steps to improve retention