Enables you to:

• Reach high quality prospects with the greatest profit potential
• Increase “invitation to apply responders
• Minimize underwriting costs
• Optimize “look-to-book” ratio
• Increase conversion rates

Description
Polk’s Target Score Predictor™ enables you to reach high quality prospects with the greatest profit potential.

This highly targeted predictive model was created by reviewing the demographic profiles of consumers to estimate good and poor credit behavior, enabling you to target your most lucrative prospects without the need to make a firm offer of credit.*

The associated Target Scores can be benchmarked to the prime and sub-prime lending categories.

When used in conjunction with our proprietary brand affinity and in-market timing models you can create truly powerful and profitable direct marketing campaigns.

• Sub-Prime/Used Vehicle Campaigns
  Zero-in on prospects that are not only likely to qualify for higher payments, but who are in-market for a used vehicle. Gain used vehicle market share with maximum return on investment by selecting Target Scores from the sub-prime segment and Polk’s Used Vehicle Purchase Predictors
  .
• Prime/New Vehicle Campaigns
  Combine prime category Target Scores with Polk’s Total Market Predictor™ lists to locate in-market prospects that are likely to qualify for higher payments and have an affinity for a specific brand.

*Polk Target Score Predictor™ does not incorporate individual credit data and cannot be used to determine credit worthiness, or to determine eligibility for credit, employment or insurance.