An Internet-based software application designed to help media companies support dealer advertising sales efforts.

Enables you to identify:

• High volume vs. low volume ZIPs
• Activity level changes by ZIP for selected time periods
• Changes in volume for selected time periods within ZIPs, Segments and Makes/Models
• Hot makes/models by ZIP
• Dealer volumes by segment within DMAs
• High volume dealers
• Dealers that are gaining or losing share
• Dealer volumes of specific makes/models within segments
• Sales by ZIP for a specific dealer
• Where actual sales are coming from to align advertising strategies

Description
Polk’s On-Line Media Reports are pre-formatted, comprehensive reports to help media companies quickly understand automotive buying trends and market share, allowing them to identify opportunities for making smarter advertising recommendations to their automotive customers. These reports provide a structured and comprehensive analysis of a market, starting with a high level overview and allow you to drill deeper into the details of various aspects of the market.