Enables You To:

• Increase your revenue
• Reduce your costs
• Optimize your marketing capital expenditures
• Reduce your customer acquisition costs
• Increase your efficiencies

Description
Aggressively pursue new markets, new customers and new opportunities with Polk GeoDemographics powered by Target Pro™. This powerful mapping tool gives you the ability to create unique and comprehensive customer profiles.

Polk GeoDemographics combines Polk’s New Vehicle registration data with PSYTE® cluster system, demographic and lifestyle information and MRI media data utilizing the MapInfo® Target Pro System.

You can access a variety of demographic and lifestyle information including:

• Age
• Ethnicity
• Income
• Home type
• Employment
• Family
• Socioeconomic status
• Expendable income
• Shopping habits
• And much, much more

Polk GeoDemographics is designed for Microsoft® Windows® compliant systems and databases running on industrystandard PC hardware platforms.