Owner Profiles

Will you inherit customers that fit or complement your current product offering?

Does the partnering company’s customer portfolio match your company’s? Polk will create Owner Profiles that describe customers of the organization you may partner with, based on vehicle ownership, demographics and lifestyles from a regional and national level at a brand, model or vehicle segment level.

This current snapshot will help you realize how similar or dissimilar your customer are with the prospective partner/ally. This also offers a better understanding of who buying the vehicles that may become part of your corporate stable, so your marketing messages will be in-tune with their existing audience profile.

For more information, please contact our CEO at Stephen_Polk@polk.com.