Compatibility Analysis

What potential positioning problems will you face?

Have you thought about how a new brand(s) will fit with your existing brand(s)? Our Compatibility Analysis will call attention to positioning efficiencies or risks you may encounter when aligning with another automotive organization—with special emphasis on risks you may encounter by being too close on certain market factors to rival companies.

This analysis describes and models the market space possessed by you and your partners' brands in terms of attributes drawn from vehicle owners. It is based off an advanced statistical technique (multi-dimensional scaling) which allows businesses to assess their product positioning strengths and weaknesses as projected by co-ownership behaviors among automobile owners.

For more information, please contact our CEO at Stephen_Polk@polk.com.