Enables you to:

• Analyze your market to pinpoint advertising opportunities
• Compare a media company’s coverage area with an auto dealer’s trade area and a competitive medium
• Demonstrate potential for sales by make and model
• Perform ZIP or Zone-based coverage and waste analysis to optimize each auto dealer’s advertising buy
• Process summary or detailed auto registration and dealer reports about their markets or coverage zones
• Demonstrate the advantage of advertising with your organization

Description
Claritas AdSelect is an analysis tool designed to show advertisers the geographic advantage of a specific media and the quality of their coverage areas. The Polk Module features a unique “selection” tab that enables media companies to show how their market reaches an automotive dealership’s customer base better than competing media.

For more information, visit Claritas.com.