A powerful Web-based solution for analyzing the automotive industry.

Enables you to:

• Understand your client’s local and national markets
• Identify hot markets for products including new and used vehicles as well as specific makes and models
• Predict when consumers will be in the market to purchase their next vehicle
• Spot ethnic-centric markets for special advertising messages

Description
The latest, most reliable fact-based information on what’s selling and who’s buying is accessible via a secure website 24/7 from any location. PolkInsight for Media blends Polk’s exclusive databases—New, Used, Vehicles in Operation (VIO), selling dealer data and owner demographics—into one dynamic source that gives you a complete picture of your client’s local and national markets!

Features:

• Instantaneous querying
• Easy-to-use
• User-friendly menus and toolbars
• Create custom graphs and maps instantly
• Ability to build demographic profiles
• Real-time report preparation
• Trend tracking
• Access to Polk’s Business Decision Support Specialists

Benefits:

• Ability to make better, timelier decisions
• Convenience of a single source of information
• Customized reports built to your specifications
• Ability to become more focused on your key business challenges
• Saves time