Exclusive Dealer Report

Enables you to:

• See how dealers sales compare to each other*
• See which dealers sell the most in their market area
• Understand which brands and models are selling best in a market area
• Pinpoint where a dealer’s customers and prospects are located
• Maximize advertising opportunities
• Gauge the size of a market

Description
Polk Selling Dealer Data is available for both new and used vehicles and can be provided in all 50 states.* The data is updated monthly and can be tailored to meet your needs. This information supplies valuable insight into automotive buying behaviors and trends that you can easily translate into highly marketable advertising plans that reach the right audiences, with the right messages, at the right time.

Features:

• An executive summary of trends and activity in the marketplace
• An analysis of the fastest and slowest selling makes, models and vehicle segments along with sales counts
• A count of new or used vehicle sales by dealer
• A summary of pump-in and pump-out statistics for all dealers within a market
• A count of vehicle sales by make, model and segment
• Can be combined with Polk’s unique automotive and demographic database elements such as: ethnicity, gender, age, occupation and much more

Benefits

• Better inventory planning
• Ability to take advantage of market conditions
• Pinpoint areas where sales are strong and the areas that need more attention by choosing a specific ZIP code area
• Understand who a dealer’s “true” competitors really are*
• A clearer view of the marketplace

*Selling Dealer information may have limitations in some states. Call a Polk Representative for details.