Polk Cross Sell™

Exclusive Dealer Report

Enables you to:

  • See how your sales compare to the competition*
  • Determine which vehicles should be promoted
  • Understand what’s selling and not selling in the market
  • Gauge the size of the market
  • Calculate your market share

Description
Delivered each month, Polk New and Used Cross Sell Reports summarize what dealers need to know so they can more quickly identify and seize sales opportunities. Built from multiple sources including state titles and registrations, and using data from all 50 states, Polk Cross Sell Reports offer dealers many features and benefits.

Features:

  • An executive summary of trends and activity in the marketplace
  • An analysis of the fastest and slowest selling makes, models and vehicle segments along with sales counts
  • A count of new or used vehicle sales by dealer
  • A summary of pump-in and pump-out statistics for all dealers within a market
  • A count of vehicle sales by make, model and segment
  • Ability to customize your own territory by selecting up to 200 ZIP codes

Benefits

  • Better plan inventory levels and take advantage of market conditions
  • Pinpoint areas where sales are strong and the areas that need more attention by choosing a specific ZIP code area
  • Understand who your “true” competitors really are
  • A clearer view of your marketplace

Click here to view sample Polk Cross Sell reports:

*Not all data or all manufacturers available in all states. Call a Polk Cross Sell Representative for details.

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