Polk’s Owner Database Services (Unified Files)

Enables you to:

  • Identify current owners
  • Eliminate disposers and duplicate owners of vehicles
  • Identify owners/disposers who do not wish to be contacted and those who are deceased
  • Drive new and used vehicle sales, parts and service sales, and finance and insurance sales

Description
Polk’s Owner Database Services provide a standardized method of efficiently and cost effectively updating the owner databases of vehicle manufacturers to allow for stronger New Vehicle sales, Used Vehicle sales, Parts & Service sales, and Finance & Insurance sales. Polk can apply standardization, list hygiene and data appending processes to provide a detailed description of each vehicle and its associated owner, including:

  • Verification of current vehicle ownership
  • Identification of movers and disposers
  • Identification of changes in vehicle ownership
  • Standardization of ZIP+4 coding
  • NCOA™ processing
  • Appending of demographic and lifestyle data
  • Appending of phone numbers
  • Applying distance to assigned dealer
  • Applying dealer address
  • Suppression of records including undeliverable, firm and deceased records
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