Enables you to:

• Understand the percentage of customers who are make and/or dealer loyal
• Quickly identify dealerships with high owner loyalty, as well as those needing improvement, based on established benchmarks
• Pinpoint the loyalty performance for customers that lease versus purchase for each dealership
• Identify which makes each dealer’s defectors are acquiring when returning to market
• Understand why customers remain loyal to a dealership and why they defect

Description
This unique program helps manufacturers understand customer loyalty behavior for their retail network. It tracks the buying and leasing behavior of customers, and in doing so, helps you set objectives for business improvement.