Enables you to:

• Better understand your owner loyalty for strategic planning purposes
• Compare your owner loyalty to others for competitive analysis
• Pinpoint areas with lower owner loyalty which need attention
• Isolate loyalty trends over time for tracking purposes
• Measure defection trends for your make and for your competitors
• Track conquesting activity

Description

An in-depth study that examines loyalty behavior within the automotive industry. It details:

• Overall owner loyalty performance for the industry
• Overall owner loyalty performance for manufacturers
• Overall owner loyalty performance for makes and models
• Conquest and defection information

Polk’s Manufacturer Loyalty Excelerators are instrumental in determining the Polk Automotive Loyalty Award Winners.