Enables you to:
- Communicate with and retain current customers
- Reach new service prospects
Description
Polk offers a variety of custom Parts & Service solutions that enable you to communicate with and retain current customers as well as reach new service prospects, while fully integrating your dealers’ customers into every phase. Custom Parts & Service offerings include:
- Program Headquarters―Polk’s Program Headquarters can provide both inbound and outbound telemarketing services, and program administration
- Customer Contact Database Management―All customer contacts can be collected and stored in Polk’s data warehouse to allow for tracking, monitoring and communicating with customers throughout the ownership experience. For the entire customer vehicle ownership lifecycle—from regular service reminders, special campaigns, reactivation, and service prospecting—every point of contact will be monitored by Polk to ensure that the owner is having the best possible experience
- Consistent and Intelligent Coupons―A single coupon library may be used across all modules guaranteeing consistent messages. Customized coupons can be applied to mail pieces through intelligence engines ensuring that customers receive offers that are most applicable to their service needs, local conditions (region/season), service history and historical coupon redemption patterns. These factors are unique for every customer in the system
- Service Reminders―Current sales or service customers receive regular mailers reminding them of the services their vehicle requires and why your manufacturer dealership is the best place to have them performed. Creative format and seasonal and/or promotional themes are custom-designed based on the dealer and manufacturer needs. Timing and frequency of the mail pieces, the services offered and the pricing are specific to each customer and their vehicle based on recommended service
- Win-Backs―Customers who previously serviced or purchased from your dealership, but who have not generated a repair order in a specified time period, can be targeted with messages and offers specifically designed to drive them back into your dealership
- Service Prospecting―Using either manufacturer databases or Polk models, lists of potential service customers can be generated and compared to current dealer customer lists. Qualified customers who do not currently service at your dealership can be prospected with custom-designed mail pieces
- Rapid Turn Programs―Even the most focused dealers experience downturns. Rapid turn programs enable them to get offers in the mail-stream to customers within 72 hours, driving additional revenue in a matter of days. Additional programs can be designed to support specific dealer, dealer group, or regional messages on an “as required” basis
- Profiling and Modeling―Polk leverages extensive, automotive analytic capabilities to develop unique models and profiles. These can be used to identify customer groups with specific interests or tendencies. Integrating these advanced capabilities into Parts & Service programs allow Polk to generate more targeted mail pieces and ensure that mail is not wasted on customers whose profile indicates they will never service with a dealership