Analyze, Communicate, Evaluate

Enables you to:

• Sell more vehicles
• Grow market share
• Increase inventory turn
• Boost showroom traffic
• Improve response rates
• Decrease customer acquisition costs
• Reduce direct mail costs

Description

Polk’s Local Prospecting Solution is designed to support manufacturer efforts to increase retail showroom traffic, vehicle sales and overall market share. The solution enables local markets, such as manufacturer regional staff, retail agencies or metropolitan dealer groups, to take an integrated approach to their marketing efforts and capitalize on predictive characteristics unique to their area.

This exclusive Local Prospecting Solution incorporates all phases of communication and leverages data on all vehicle purchase factors:

Analyze Your Market
Gain an objective, multi-level understanding of your LOCAL market, your LOCAL competition and your LOCAL customers to optimize your marketing budget and increase marketing efficiency.

Communicate With Your Hottest Prospects
Using the most current data available on buyers of high-opportunity OEM models, statistical modeling leverages key predictive elements in the automotive purchase cycle to select the “best” potential prospects.

Evaluate Your Marketing Efforts
A sales evaluation provides a comprehensive and unbiased assessment of the program so that you can fine-tune your strategy for future programs based on the results.