Powerful Information Sets Strategic Direction for Used Commercial Vehicle Operations
SOUTHFIELD, Mich. (July 6, 2004) - R. L. Polk & Co. today announced the launch of the Polk Used Truck MarketView™, its latest information solutions product. This innovative offering enables commercial OEMs, fleet and leasing companies, dealers and aftermarket component manufacturers to receive insightful reports containing the industry's most comprehensive and accurate used commercial vehicle information.
Polk Used Truck MarketView™ consists of transactions where a previously registered commercial vehicle VIN has changed name and location. Full vehicle detail including make, model series, cab configuration, GVW and a wealth of additional information is available for commercial vans, full-size pick-ups and medium to heavy-duty trucks. Also identified are off-lease units and first time used vehicles.
"Users will find that the Polk Used Truck MarketView™ adds perspective on every business decision in order to effectively and efficiently run their used vehicle operations," said Gary Meteer, Sr., Director for Polk's Commercial Vehicle Group.
Accessible via Polk's TIP®Net Web-based commercial vehicle market intelligence system or available in report form on a subscription basis, Polk Used Truck MarketView™ drives strategic marketing decisions so commercial vehicle businesses can:
- Accurately analyze the commercial used vehicle market
- Plan inventory and sales strategy
- Identify new market opportunities
- Take advantage of market conditions
- Stay ahead of the competition
"Polk Used Truck MarketView™ represents a level of detailed information not previously available within the commercial vehicle market," said Meteer, Director for Polk's Commercial Vehicle Group. "This tool is a Polk exclusive and an industry first for helping commercial truck businesses make smarter decisions in order to most profitably run their operations."
Pre-introductory interest in the product has been strong from a number of companies and organizations including the Used Truck Association (UTA), who uses information from Polk Used Truck MarketView™ in its Industry Watch publication.
About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, commercial manufacturers and dealers, automotive and commercial aftermarket companies, finance and insurance companies, advertising agencies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom and the United States.