SOUTHFIELD, Mich. (Oct. 21, 2008) – Stephen Polk, chairman, president and chief executive officer of R. L. Polk & Co. has received the Direct Marketing Association of Detroit’s (DMAD) Lifetime Achievement Award. The award recognizes Polk’s exceptional contributions to the direct marketing industry and was presented at the DMAD Target Awards on Oct. 20 at the Detroit Institute of Arts. This premier event recognizes outstanding agency and marketer talent in Detroit.
“I am privileged to be presented with this award from this outstanding organization,” said Polk. “Being chosen for the Lifetime Achievement Award by the Direct Marketing Association of Detroit is a true honor.”
Throughout Polk’s career, he has focused on his customers’ needs, accelerated the development of new products and services and sharpened the company’s focus to be the premier provider of information and marketing solutions to the automotive industry.
“Stephen’s exemplary leadership in Detroit’s marketing community together with his knowledge and support of the global automotive industry serve as a model for all of us,” said Dan Chester, president of DMAD. “We are proud to honor him for his outstanding contributions to the industry and to our community.”
DMAD’s Lifetime Achievement Award is given to an individual who has made outstanding contributions to the direct marketing industry. The winner is selected by the DMAD board and must be innovative, made significant contributions to the industry, has a commitment to quality, ethical, shown a commendable level of competence and professionalism, a leader in the industry, has set a standard of excellence and has been in the direct marketing industry for a number of years.
About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.
About Direct Marketing Association of Detroit
The Direct Marketing Association of Detroit (DMAD) is a non-profit membership association consisting of 500 members throughout Detroit and Southeast Michigan. The DMAD has served the direct marketing community through education, information, and networking services since 1959. For more about the DMAD and a schedule of upcoming meetings and events, visit www.dmad.org.