SOUTHFIELD, Mich. (February 14, 2008) – R. L. Polk & Co. today announced the availability of Polk’s New and Used Motorcycle Statistical reports, the latest in motorcycle market analysis information for all 50 states. The reports track both new and used registered motorcycles on the road.

Polk’s motorcycle statistical database includes exact makes and models of the vehicles in a given geographic market. Statistical reports are available on a monthly, quarterly or annual basis, with history dating back to 2002 available for trending purposes. Each report includes details such as report year, month, make, model, year and much more.

“Polk has a long history of providing accurate and detailed information to manage executive decisions in the transportation industry,” said Stephen R. Polk, chairman, president and CEO of R. L. Polk & Co. “Not only do our reports provide in-depth details, but they also identify marketing opportunities and competitive challenges in today’s global industry.”

The profiling capability for this data will allow motorcycle analysts and marketers to better understand existing and potential customers and discover new marketing opportunities as the motorcycle consumer population continually changes.

The motorcycle statistical and market research reports are available for all 50 states at a U.S., state, county, DMA/CBSA, and ZIP code level.

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive vehicle information and marketing solutions. Polk collects and interprets global data, and provides extensive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive, power sports and commercial vehicle manufacturers, dealers and aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.