SOUTHFIELD, Mich. (April 4, 2005) – R. L. Polk & Co. today announced the launch of two new product offerings, Polk RVIO (Recreational Vehicles in Operation) and Polk RV Garage Predictor. These offerings will enable recreational vehicle (RV) manufacturers, dealers and aftermarket companies to better understand their markets and maximize the effectiveness of promotional campaigns.

Polk RVIO is a powerful and flexible tool that assists with nationwide planning and tracking of RV units in operation as well as dealer network penetration and aftermarket results. Utilizing registration data compiled by Polk and based on RV specifications provided by Statistical Surveys, Inc., Polk RVIO enables RV companies to better comprehend their market penetration; make more informed site selection decisions; understand where best to allocate advertising and promotional funds; improve their parts stocking mix and determine which aftermarket replacement parts to manufacture or discontinue.

Polk RV Garage Predictor, a new addition to the Polk Total Market Predictor™ powerful suite of predictive products, uses proprietary modeling methodology to offer RV companies the ability to reach prime prospects with direct marketing in all 50 states where current market information was previously limited or not available. Based on RVIO information, Polk RV Garage Predictor is the only model of its kind for prospecting in the RV market. It shows manufacturers, dealers and aftermarket companies whom to contact, where they are located and what type of RV they are likely to own.

"Polk RVIO and Polk RV Garage Predictor are robust and highly accurate tools for all recreational vehicle companies, who previously had limited access to marketing information," said Mike Osaer, a director of Polk's Product Strategy Group. "These new offerings will help recreational vehicle companies drive their business growth."

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive, motorcycle and RV manufacturers, dealers and aftermarket companies; finance and insurance companies, commercial vehicle companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Italy, Japan, the Netherlands, Spain, the United Kingdom and the United States.

Founded in 1957, Statistical Surveys, Inc. (SSI) has a long and established history of providing detailed statistical reports for the Marine, Manufactured Housing, RV - Motorized and RV - Towable industries. SSI has established strong, long-standing relationships with industry leaders in each of these fields and understands the intimate details of each industry. These insights give SSI the power to spot emerging trends in the data. That's why SSI reports are the most accurate you will find anywhere in the world. SSI is used by the industries they serve as well as the national associations of each industry as the source for their retail data reporting needs. SSI can track data in most states from a national level down to state, county, city, and even dealer levels.