SOUTHFIELD, Mich. (Jan. 31, 2005) – R. L. Polk & Co. today announced the launch of the Polk Aftermarket Parts Consumption Models, its newest commercial vehicle solutions product. This one-of-a-kind fact-based reporting system enables commercial vehicle aftermarket manufacturers and retailers to access insightful reports containing the industry’s most comprehensive and accurate information about the overall demand for commercial vehicle tires, engine oil, filters and brakes (drums/discs) by geographic location and specific vehicle categories.
"Users will find that the Polk Parts Consumption Models add perspective on major commercial vehicle market challenges such as accurately analyzing component demand, planning inventory and sales strategy, identifying market opportunities, and staying ahead of the competition," said Gary Meteer, Sr., Director of Polk's Commercial Vehicle Group.
Updated quarterly with the most accurate market information available, the Parts Consumption Models are the industry’s exclusive source for fact-based information about commercial aftermarket demand for mid-range, medium-duty and heavy-duty trucks and buses. Each Parts Consumption Model provides guidance to identify best-selling product types, "hot" markets, demand potential and probable purchase date.
"The Parts Consumption Models represent a level of detailed and highly accurate information not previously available within the commercial marketplace," said Meteer. "This exclusive Polk offering allows all companies that touch the aftermarket for tires, brakes, filters and lubricants to make more informed decisions so these organizations can most profitably run their operations and measure the success of their business."
The Polk Parts Consumption Models are accessible via Polk’s TIP®Net Web-based commercial vehicle market intelligence system and also are available in report form on a subscription basis.
About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom and the United States.