SOUTHFIELD, Mich. (June 14, 2010) – R. L. Polk & Co. today announced a new release of its National Vehicle Population Profile Online (NVPP®), the leading aftermarket industry solution for gaining insight into the ever-changing automotive market.
Polk NVPP Online v1.2 provides aftermarket customers with dramatically simplified and accelerated, enterprise-wide access to Polk’s industry standard vehicle population data. With more than 90 selection criteria to choose from, the new release offers the highest degree of flexibility for analyzing vehicle characteristics.
Users can now leverage Ward’s® original equipment build percentages, vehicle values, AAIA® industry standards, battery information, tire and rim sizes, as well as vehicle maintenance items such as oil capacity and change intervals. This expansive array of data mining options translates to unparalleled accuracy in catalog and inventory decision support.
“We are excited about providing our customers with even more capabilities and flexibility,” said Mark Seng, vice president, sales and client services for Polk’s aftermarket and commercial vehicle business. “We remain focused on our customers and on continuing to provide them with what is needed to make the best business decisions–quickly.”
This latest release of NVPP Online offers a wider array of information on more than 240 million passenger cars and light-duty trucks registered on the road, including exact makes and models of vehicles in a particular market, engine detail, body style, and information grouped by various levels such as ZIP code, DMA, state and other criteria. In addition, NVVP Online offers the ability to analyze information on cars and light-duty trucks in Canada and Puerto Rico.
Polk has been the industry leader in providing vehicle demographic information through its NVPP product for nearly 20 years. This new release is the latest in a series of planned enhancements following the initial launch of NVPP Online 1.0 last year.
About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States.