(Daytona Beach, FL (February 11, 2010) – DMEautomotive, a leading provider of multi-channel direct marketing for the automotive industry, announced today that it has reached an agreement with R. L. Polk & Co. to provide customers with a more robust level of automotive intelligence to help better meet their marketing needs.

Now available to current and future DMEautomotive customers is Polk’s market share data, along with information on vehicles in operation (VIO). Both have been integrated into the Red Rocket Technologies platform, which powers DMEautomotive’s Full Circle Solutions suite of products. The platform compiles processes and provides information that dealers can use to more quickly identify and seize opportunities in their market for sales, aftersales and service. The information includes monthly updates on dealership market share and statistical data from all 50 states, providing users a more precise picture of the marketplace and how they are performing, as well as benchmarking compared to their competitors. VIO information is updated quarterly and provides dealers a clear view on additional sales and service opportunities.

"We are pleased to offer Polk’s market insight to our customers," said Brad Title, vice president of Dealer Sales, DMEautomotive. “Working with Polk to integrate this information into our Full Circle Solutions product will provide dealers more efficient access and easier usability than other solutions in the marketplace.”

Thousands of dealers will have immediate access to the new data through the Red Rocket Technologies platform.

“It makes sense for us to team with DMEautomotive to offer this added benefit to dealers nationwide,” said Brad Korner, national sales director with Polk’s Automotive Retail Solutions team. “We look forward to the potential of incorporating additional market solutions into DMEautomotive’s Full Circle Solutions product in the future.”

About DMEautomotive
DMEautomotive, a JM Family Enterprises, Inc. and DME Holdings LLC company, provides multi-channel, variable communications for automotive dealers and aftermarket stores nationwide. DMEautomotive’s unique offering, The Full Circle Solution, is a robust product and service offering that includes: service retention and reactivation programs, sales renewal programs, on-demand marketing campaigns, data reporting and analytics, as well as on-site telephony and fulfillment services. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla., where Red Rocket Technologies is housed. For more information, please visit www.dmeautomotive.com.

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.