SOUTHFIELD, Mich. (Feb. 12, 2007) – R. L. Polk & Co., the automotive industry’s premier provider of marketplace statistics, released 2006 calendar year end figures showing Ford Division with the highest number of total new vehicle registrations, which includes all vehicle categories, including medium and heavy duty trucks. The following chart shows total vehicle registration volumes for the top five makes, which account for more than 55 percent of the total industry registrations.

Polk’s new vehicle registrations are based on state-sourced records and are compiled and reported on a monthly and consistent basis focusing on complete national coverage. While automakers effectively leverage sales-based data for the industry, registration figures can differ from sales figures due to timing and reporting differences established by separate reporting parties.

As a third-party partner, Polk’s registration information is used to conduct market analyses supporting a variety of needs in order to quantify and plan for buyer behavior. Registrations are the primary basis for national and regional examinations based on total, retail, and other available vehicle-based classifications.

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.