“Polk provides the only cost-effective means of sampling automotive owners
in the U.S. Some projects would just not be possible
without the services and products offered by Polk.”
G. Scott Yeaton
President
Research Design Specialists

“Quite simply, Polk makes my job easier! Polk provides me with extensive, targeted lists of audiences that I need to interview. Typically, these
audiences are low-incidence, ‘hard-to-find’ consumers. Without
the help of Polk’s consumer lists, oftentimes  looking for these
consumers is like looking for a needle in a haystack—which can
create delays and/or make the project go over-budget.
In other words, using the lists provided by Polk makes a difficult
recruit easier and overall more efficient.”
Susan Reale
Senior Qualitative Project Director
Socratic Technologies

“Working with Polk allows us to target specific vehicle owners based on
model owned, age, location, gender and other vehicles in household.
This allows us to more accurately target the consumers we are
trying to reach to provide our clients with a more accurate idea of
how consumers are reacting to a product or concept.”
Beth McGuffin
Executive Director
NOP Automotive

“The biggest problem we were able to solve was finding and surveying owners of high-end vehicles that helped us meet the client’s quotas for these groups.
This was a priority in the project and was an ingredient in
making the project a success.”
Robert Ampthor
Vice President Automotive
NFO WorldGroup