R. L. Polk & Co.

Whether you’re conducting new product research, studying quality efforts or measuring customer satisfaction, Polk can help you find even those hard-to-reach subjects quickly and efficiently.

Our wealth of information will significantly enhance your marketing research efforts. And because we analyze these files ourselves, you can be confident that your samples will contain the cleanest, most accurate information available.

From the compilation of quality data, to on-time delivery in the format you need, you can count on Polk to deliver effective solutions every time.

We understand that every marketing research study is unique, and therefore, every marketing research sample is exclusive. Polk’s experienced account executives will work with you to create a customized solution to suit your needs.

Click here, to see what some of our Research Sampling Customers have to say. Below are just some of our supporting products:

Polk New Vehicle Registration Reports
New vehicle registration statistics enable you to identify market trends and uncover hidden opportunities. The reports are completely customizable—you define the specifications, geography and time-period.

Polk Used Vehicle Registration Reports
Used vehicle registration statistics assist you with stocking inventory, purchasing vehicles at auction as well as identifying market trends and unveiling opportunities. The reports are completely customizable—you define the specifications, geography and time-period.

Polk’s Chinese Passenger Vehicle Registration Data
Gain insight into one of the world’s fastest growing automotive markets. Polk delivers new vehicle registration data for passenger vehicles in Mainland China. Manufacturer, brand and model information is combined with key vehicle attributes granting you the detail you need to interpret this dynamic market. Data is available coded to finite geographies such as postal code and district.

Polk Custom Profiles
Knowing your customer is an integral part of any successful marketing campaign. Polk can analyze a customer database to determine who your best customers are and what they look like to strengthen your prospecting efforts.

Polk Demographic/Lifestyle Data
Polk offers a wide range of demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. These demographic characteristics can be appended to your customer list and you can select households for targeting based on these characteristics.

Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power—African Americans, Hispanics and Asians. Our ethnic data, combined with Polk’s automotive expertise enables you to target growing, lucrative markets for new and used vehicle promotions.

Polk Custom Analytics
Our diverse capabilities can be focused on emerging issues confronting the automotive industry, such as vehicle and brand loyalty trends, diversity/ethnic marketing, Vehicles in Operation (VIO) analysis and forecasting.