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You know prospects are out there… and they’re ready to buy. Finding them is easy and affordable with Polk’s Target Marketing Solutions.

We provide powerful Targeted Marketing Lists that enable you to:

  • Maximize marketing dollars
  • Reduce customer acquisition costs
  • Communicate with and retain current customers
  • Reach new prospects
  • Boost store traffic
  • Identify in-market buyers
  • Qualify existing customers and prospects
  • Effectively target consumers before they make their vehicle purchase

Polk RV Garage Predictor
This highly predictive model enables manufacturers, dealers, aftermarket companies, and other recreational vehicle related businesses to target likely RV owners.

Polk Total Market Predictor™ (TMP)
Discover what’s most likely in your prospect’s garage, what they’ll probably buy next, when they are ready to buy and what they’ll likely spend. Rankings include domestic and import motorcycles, motorcycles above or below 600CC, All-Terrain Vehicles, pickup Trucks and SUV owners.

Polk Target Score Predictor™
Enables you to reach high quality prospects with the greatest profit potential by utilizing associated Target Scores benchmarked to the prime and sub-prime lending categories.

Polk Boat Predictor
This highly predictive model enables manufacturers, dealers, aftermarket companies, and other boat related businesses to target boat owners in specific states.

Polk List Services
Polk offers a variety of services to qualify customer data and improve the performance of your list including list hygiene and data enhancement.

The Outdoor Database
Effectively reach consumers most likely to purchase certain types of vehicles that correspond with their active lifestyles. This comprehensive file is compiled from more than 200 sources and includes boat, aircraft information, state hunting and fishing license holder data and more.

Polk Demographic/Lifestyle Data
Polk offers a wide range of demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. These demographic characteristics can be appended to your customer list and you can select households for targeting based on these characteristics.

Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power—African Americans, Hispanics and Asians.

Polk Bankruptcy Data
Identify by chapter and type to reach prospects who require special financing.

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