R. L. Polk & Co.

Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, where your customers are located, what they look like and much more. Understanding the market and the customer enables you to improve inventory efficiency, uncover areas of opportunity, qualify prospects and market smarter to ensure the success of your overall operation.

Our complete, unbiased information on actual market activity can help you:

Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Profile customers
Create sales strategies
Pinpoint advertising audiences
Identify potential new/additional dealer points

Polk RVIO (Recreational Vehicles in Operation)
A “snapshot” of all registered recreational vehicles on the road today. Make selections based on manufacturer, model, year, vehicle type, state, ZIP code and much more.

Polk Custom Market Analysis
Polk’s experienced analytical consultants can design a custom market analysis to meet your specific needs.

National Vehicle Population Profile® (NVPP®)
Polk’s National Vehicle Population Profile (NVPP) is a census of all currently registered passenger cars and light-duty trucks (GVW 1 – 3) in the U.S., Canada and Puerto Rico. Motorcycle data is available for the U.S.

Polk Mapping Services
A picture is worth a thousand words. A graphic analysis of the market allows for a better target marketing strategy.

Polk Custom Profiles
Knowing your customer is an integral part of any successful marketing campaign. Polk can analyze a customer database to determine who your best customers are and what they look like to strengthen your prospecting efforts.