Welcome to Polk’s Media Resource Center. These educational tools are designed to offer you a better understanding of the automotive market and automotive data to improve your advertising sales efforts. Click on a link below to view.

POLK AUTOMOTIVE MEDIA SUMMIT
Presentations

WEBINARS
Polk 105: Getting the Most out of Automotive Data in Restricted States
This webinar will help dispel the myths and misconceptions of automotive data in restricted states:
   •What is a restricted state
   •Using relevant industry trends
   •Utilizing demographic data

NEWSLETTERS
Inside the Data #1*
What you Need to Know about the Used Vehicle Market.

Inside the Data #2*
Leasing is on the Upswing.

Inside the Data #3*
Using Vehicle Segments for Ad Sales Opportunities.

Inside the Data #4*
Increasing Influence of Multicultural Buyers

Inside the Data #5*
Impact of Hybrid and Flex Fuel Vehicles

Inside the Data#6*
Real Consumer Market Share

*To access Polk’s Media Resource Center, please enter your user name and password. To get a user name and password, please call Elise Simon at 1-800-Go-4-Polk.