Polk’s inaugural Automotive Media Summit was recently held on January 10-11, 2007 in Detroit. The first-ever event offered valuable insight to help media companies improve automotive advertising sales. Click on one of the links to the thought-provoking presentations below:

Inside the Automotive Marketplace: Staying Relevant
Lonnie Miller, Director, Industry Analysis for R. L. Polk & Co. presented this insightful look into the automotive industry:
     • The Big Picture 
     • Understanding the Pains of the Manufacturers
     • Manufacturer, Dealer and Agency Focus
     • Consumer Shifts

How to Drive Media Revenues: A Case Study
Bruce Wilkinson, Vice President. Media & Agency, Claritas, Inc. presented a case study demonstrating the effective use of multiple data sources. Topics include:
     • Geographic Advantage
     • Media’s Quality of Coverage
     • The Registrations
     • Maps that Highlight 
     • Vehicle and Media Subscriber Profiles
     • Advertising Effectiveness

Bringing It All Together
Mary Kay Long, Account Director, R. L. Polk & Co. demonstrated how to create powerful presentations to help media companies close the deal by combining:
     • Automotive Industry Trends
     • Local Market Trends
     • Automotive Data Considerations
     • Dealer Perspective
     • Creativity
     • Other Data Considerations