R. L. Polk & Co.

Polk’s powerful Targeted Marketing Lists help automotive advertisers reach their ultimate prospects and enables you to:

Identify in-market buyers of specific vehicle categories
Identify households likely to own specific vehicle categories
Reach new prospects
Boost showroom/store traffic for your customers
Qualify existing customers and prospects
Effectively target consumers before they make their vehicle purchase
Maximize marketing dollars
Reduce customer acquisition costs

In addition, Polk offers a variety of List Services that enable you to get the most out of your direct mail campaigns and improve the success of marketing efforts.

From upfront Analysis to Campaign Measurement, Polk will work with you to create customized Target Marketing solutions.

Polk Total Market Predictor™ (TMP)
Helps deliver the right message to the right audience at the right time. Provides the ability to discover what’s most likely in a prospect’s garage, what they’ll probably buy next, when they are ready to buy and what they’ll likely spend.

Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power—Hispanics and Asians.

Polk Demographic/Lifestyle Data
Polk offers a wide range of demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. These demographic characteristics can be appended to your customer list and you can select households for targeting based on these characteristics.

Polk Self-Reported Automotive Data
Millions of highly deliverable, fresh names of economically active consumers who have indicated what kind of vehicle they drive and in what way they acquired their vehicle (by lease or purchased new or used). Selects include make/model/year as well as all vehicle group categories.

Polk List Services
Polk offers a variety of services to qualify customer data and enhance the performance of your list.