R. L. Polk & Co.

Polk’s profiling capabilities enable you to identify demographic and lifestyle characteristics that best differentiate a particular target segment. It provides a detailed description of a group of buyers/owners/which will help when developing and implementing future media and marketing campaigns.

Profiling allows you to:

Provide target manufacturers for advertising initiatives
Show correlation between your audience and vehicle buyers
Use information to help develop editorial and creative content
Determine target market potential for a manufacturer or dealer
Track changes over time (profile customers again as market conditions, advertising and/or the competitive environment changes)

Polk will work with you to create a profiling analysis to address your specific needs.

Polk Customer Profiles
Gain new intelligence about your audience that you cannot find anywhere else—vehicle loyalty behavior, predictable automotive buying patterns and unique purchasing characteristics.

Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power—Hispanics and Asians.

Polk Total Market Predictor™ (TMP)
Helps deliver the right message to the right audience at the right time. Provides the ability to discover what’s most likely in a prospect’s garage, what they’ll probably buy next, when they are ready to buy and what they’ll likely spend.

Polk New and Used Vehicle Registration Reports
Registration statistics enable you to identify market trends and uncover hidden opportunities. The reports are completely customizable—you define the specifications, geography and time-period.

Polk Demographic/Lifestyle Data
Polk offers a wide range of demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. These demographic characteristics can be appended to your customer list and you can select households for targeting based on these characteristics.