Polk Selling Dealer Data (New & Used)
Provides insight into automotive buying behaviors and trends. You’ll be able to understand automotive sales activity and vehicle ownership in a specific geography or by dealer, as well as gain market share intelligence.

Polk Customer Profiles
Gain new intelligence about your audience that you cannot find anywhere else—vehicle loyalty behavior, predictable automotive buying patterns and unique purchasing characteristics.

Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power—Hispanics and Asians.

Polk Custom Market Analysis and Research
Dig deeper into your market with a customized primary or secondary research study. Get a better understanding of your market share and your true market potential.

PolkInsight™ for Media
Provides you access to a powerful online system that blends all of Polk’s statistical databases into one dynamic source that gives you a complete picture of your client’s local and national markets.

Claritas AdSelect™ Polk Module
The Claritas AdSelect™ Polk Module, a web-based analysis tool, gives users the power to quickly and easily analyze their markets by using Polk’s unmatched depth of automotive registration data.

Polk On-Line Media Reports
Polk’s On-Line Media Reports are pre-formatted, comprehensive reports to help media companies quickly understand automotive buying trends and market share, allowing them to identify opportunities for making smarter advertising recommendations to their automotive customers.