R. L. Polk & Co.

A complete understanding of your market is essential for capturing your best business opportunities. Polk’s Market Analysis capabilities offer detailed insight into the automotive buying behavior in your market—what’s selling, what vehicles are on the road, what customers look like and more.

Our complete, fact-based information on actual market activity gives you a competitive advantage by enabling you to:

Identify opportunities for automotive advertising sales
Formulate content or creative development
Build a consultative image with automotive ad buyers
Validate the effectiveness of sales strategies

Polk will work with you to create a customized market analysis to address your specific needs.

Polk Selling Dealer Data (New & Used)
Provides insight into automotive buying behaviors and trends. You’ll be able to understand automotive sales activity and vehicle ownership in a specific geography by dealer, as well as gain market share intelligence by dealer.

Polk Mapping Services
Sometimes the best view of your market is on paper. Polk’s mapping services allow you to plot relevant data in easy-to-read, color-coded maps. You’ll uncover hidden marketplace trends, identify new areas of opportunity and market more effectively.

Polk Customer Profiles
Gain new intelligence about your audience that you cannot find anywhere else—vehicle loyalty behavior, predictable automotive buying patterns and unique purchasing characteristics.

Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power—Hispanics and Asians.

Polk Custom Market Analysis and Research
Dig deeper into your market with a customized primary or secondary research study. Get a better understanding of market share and true market potential.

PolkInsight™ for Media
Provides you access to a powerful online system that blends all of Polk’s statistical databases into one dynamic source that gives you a complete picture of your automotive client’s local and national markets.

Polk On-Line Media Reports
Polk’s On-Line Media Reports are pre-formatted, comprehensive reports to help media companies quickly understand automotive buying trends and market share, allowing them to identify opportunities for making smarter advertising recommendations to their automotive customers.