R. L. Polk & Co.

Start targeting new markets, new customers and new opportunities. Polk’s exclusive direct marketing database contains information on over 110 million households within the U.S., allowing you to maximize the effectiveness of your marketing campaigns.

Polk can create highly qualified lists of prospects by vehicle make, age or segment. We can also analyze your current customer base, find common traits and create a list of prospects very similar to your existing customers.

Our target marketing capabilities will enable you to:

Identify, understand and target your customers
Reach your ultimate prospects
Identify in-the-market buyers
Identify what’s most likely in a prospect’s garage
Reach buyers most likely to own a specific brand
Pinpoint households which are similar in terms of demographics and lifestyle characteristics
Reduce your costs and increase your revenue from target marketing
Target businesses by vocation, fleet size or vehicle type

Polk will work with you to create a customized Target Marketing solution to address your specific needs.

Polk Total Market Predictor™ (TMP)
Polk TMP provides the ability to discover what’s most likely in your prospect’s garage, what they’ll probably buy next, when they are ready to buy and what they’ll likely spend.

Polk RV Garage Predictor
This highly predictive model enables manufacturers, dealers, aftermarket companies, and other recreational vehicle related businesses to target likely RV owners.

Polk’s Commercial Account File
This comprehensive, online direct marketing database and fulfillment system allows you to quickly and effectively select, count, analyze and order information to help you reach your best business prospects. Polk’s Commercial Account File includes more than 25 million vehicle records.

Customer/Prospect Profiles
Polk can create custom profiles that describe and compare the demographic and lifestyle characteristics of customers in a given market.