R. L. Polk & Co.

A true understanding of your market is essential for capturing your best business opportunities. Polk’s Market Analysis capabilities can help you solve your key business decisions—from sales and marketing tactics to expansion strategies and more.

Our complete, fact-based information on actual market activity can help you:

Discover which markets have the strongest overall market penetration of auto policies and how those markets differ from low penetration markets
Learn which vehicle segments offer the best opportunities in your strongest markets
Identify the best potential new markets when expansion is needed
Discover if market share of new and used vehicle sales is being maintained
Learn which new and used vehicle segments offer the best opportunity for growth
Determine where your advertising and promotional funds should be allocated

Polk will work with you to create a customized market analysis to address your specific needs.

Polk Custom Market Analysis
Polk’s experienced analytical consultants can design a custom market analysis to meet your specific needs.

Polk National Vehicle Population Profile® (NVPP®)
A census of all currently registered passenger cars, light-duty trucks (GVW 1 – 3) and motorcycles in the U.S., Canada and Puerto Rico. NVPP provides you with exact makes and models of vehicles in your markets and much more.

Polk’s New and Used Registration Data
Provides you with new and/or used registrations for the previous 60 months. You can capture vehicle count totals or detail by various geographical levels, as well as make, model, year and registration type.

Polk RVIO (Recreational Vehicles in Operation)
A “snapshot” of all registered recreational vehicles on the road today. Make selections based on manufacturer, model, year, vehicle type, state, ZIP code and much more.