R. L. Polk & Co.

How does customer loyalty to a dealership or manufacturer impact your financing opportunities? Polk offers you a deeper and more detailed understanding of loyalty behavior for the automotive industry. We can help you:

Best understand household loyalty to a dealership and to make
Find dealerships with high owner loyalty, as well as those needing improvement
Understand loyalty by captive/non-captive lenders
Discover loyalty by lease/lien
Quickly identify make loyalty by financial company

Polk Manufacturer Loyalty Excelerator™
An in-depth study that examines loyalty behavior within the automotive industry. It details overall owner loyalty performance for the industry, individual manufacturers, makes and models for measurement and benchmarking purposes. Polk Dealer

Loyalty Excelerator™
This unique program helps manufacturers understand customer loyalty behavior for their retail network. It tracks the buying and leasing behavior of customers, and in doing so, helps you set objectives for business improvement.

Polk Custom Loyalty Research
Polk can create a variety of custom loyalty research to help you best understand household loyalty to dealership and to make, loyalty by captive vs. non-captive lenders, loyalty by lease or lien and much more.

Polk Custom Conquest & Defection Analysis
Polk can create a custom analysis study to help you identify who’s buying what, where they are coming from and where they are going to.