R. L. Polk & Co.

Targeted Marketing Lists

The best, most creative marketing campaigns are nothing without a strong list. It’s all about targeting the right people, at the right time, with the right offer.

Polk accesses a wealth of automotive and demographic data to provide the strongest performing automotive lists in the industry. From identifying trends and market opportunities to finding customers most receptive to your offer, we know what works. By leveraging your current customer data with our advanced segmentation tools and/or our automotive predictive models, Polk can help you identify and reach:

Buyers most likely to purchase a specific vehicle brand
In-market vehicle buyers
Homeowners in the market to buy a new vehicle
Buyers with specific ethnic or demographic characteristics

Polk Total Market Predictor™ (TMP)
Provides the ability to discover what’s most likely in your prospect’s garage, what they’ll probably buy next, when they are ready to buy and what they’ll likely spend.

Polk Ethnic Data
Polk offers reliable and extensive ethnic data including those with the highest levels of purchasing power–Hispanics and Asians.

Polk Demographic/Lifestyle Data
Polk offers a wide range of demographic and lifestyle data including age, income, gender, mail responsiveness and special interests, just to name a few. These demographic characteristics can be appended to your customer list and you can select households for targeting based on these characteristics.

Polk List Services
Polk offers a variety of services to qualify customer data and enhance the performance of your list.

Polk Target Score Predictor™
Enables you to reach high quality prospects with the greatest profit potential by utilizing associated Target Scores benchmarked to the prime and sub-prime lending categories.