At Polk we do more than just leverage data. We can use our experience and insight to create intelligent marketing lists that work harder and produce greater results.
To give your lists more impact, we offer and recommend the following list services:
Source File Integration
Need to exclude recent vehicle buyers from your next mailing? No problem. Want to include current customers for a special offer? Easy. Source File Integration allows you to integrate your customer database with Polk’s data and record maintenance expertise for unparalleled conquest and prospect opportunities.
Touchpoint Management
Flooding customers and prospects with excessive mailings can cost you money as well as a customer. Polk’s intelligent Touchpoint Management helps control how many times a household receives a given message.
Mapping Services
Sometimes the best view of your market is on paper. Polk’s mapping services allow you to plot relevant data in easy-to-read, color-coded maps. You’ll uncover hidden trends about your market, identify new areas of opportunity and target your current customers more effectively. Click here to see a sample map.