The first step in acquiring new customers is better understanding the ones you already have and then finding more just like them. Polk’s target marketing solutions allows you to avoid bulk mailing to your entire database by pinpointing the specific prospects that match your desired customer profile.

Our powerful Targeted Marketing Lists allow you to:

• Communicate with and retain current customers
• Reach new prospects
• Conquest competitors’ customers
• Identify automotive in-market buyers
• Qualify existing customers and prospects
• Reach buyers most likely to purchase a specific vehicle brand
• Reach homeowners in the market to buy a new vehicle
• Effectively target consumers before they make their vehicle purchase
• Model your customer base
• Maximize your marketing dollars
• Reduce customer acquisition costs

In addition, Polk offers a variety of List Services that enable you to get the most out of your direct mail campaigns and improve the success of your marketing efforts.

From upfront Market Analysis to Campaign Evaluation, Polk will work with you to create customized Target Marketing solutions to address your specific needs.