R. L. Polk & Co.

Polk’s diverse market research capabilities can be focused on emerging issues confronting the automotive finance industry. From analysis to reporting, Polk delivers action-oriented results.

With Polk as your research and analysis partner you’ll get:

Automotive industry experience, knowledge and focus
Staff experienced in all aspects of market research
A state-of-the-art Research Sampling Group
Extensive automotive databases including registrations and owner loyalty

Polk Primary Market Research Studies
Polk can create custom research studies, surveys or focus groups, to address your specific needs.

Polk Secondary Research Studies
Polk offers expert analysis of existing marketing research and information.

Polk Custom Loyalty Research
Polk can create a variety of custom loyalty research to help you best understand household loyalty to dealership and to make, loyalty by captive vs. non-captive lenders, loyalty by lease or lien and much more.