R. L. Polk & Co.

A true understanding of your market is essential for capturing your best business opportunities. Polk’s automotive Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, what your customers look like, and more.

Our complete, fact-based information on actual market activity can help you:

Assess your market position
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Perform a financial analysis
Perform a commercial vehicle analysis
Profile and model your customers

Polk will work with you to create a customized market analysis to address your specific needs.

Polk Custom Market Analysis
Polk’s experienced analytical consultants can design a custom market analysis to meet your specific needs.

Polk Custom Profiles
Knowing your customer is an integral part of maintaining a long-term relationship with them. Polk can analyze your customer database to determine who your best customers are and what they look like to strengthen your prospecting efforts.

Polk Lost Sales Analysis
Discover what happened to the loans you didn’t fund—did the applicant buy, which dealer they purchased from and which lender financed the purchase.

Polk New Vehicle Registration Reports
New vehicle registration statistics enable you to identify market trends and uncover hidden opportunities. The reports are completely customizable—you define the specifications, geography and time-period.

Polk’s Chinese Passenger Vehicle Registration Data
Gain insight into one of the world’s fastest growing automotive markets. Polk delivers new vehicle registration data for passenger vehicles in Mainland China. Manufacturer, brand and model information is combined with key vehicle attributes granting you the detail you need to interpret this dynamic market. Data is available coded to finite geographies such as postal code and district.