Polk Active Auto Buyer
Target consumers that have reported they will be in-the-market for a vehicle.

Polk Purchase Predictor plus Polk's Target Score Predictor™
Zero-in on prospects that are not only likely to offer the highest profit potential, but who are in-market for a used vehicle. Gain used vehicle market share with maximum return on investment.

Polk Purchase Predictor
Identify households likely to be in-the-market to purchase a used vehicle in the near future.

Polk's Target Score Predictor™
Reach high quality prospects with the greatest profit potential based on a model which uses the demographic profiles of consumers to estimate good and poor credit behavior. The available selections can be benchmarked to the prime and sub-prime lending categories.

Polk Garage Predictor™
Target households likely to have a used vehicle parked in their garage.

Self-Reported Automotive Data
Find prospects who have indicated they own a used vehicle.