Polk Active Auto Buyer
Target consumers who have reported they will be in-the-market for a vehicle.

Polk Total Market Predictor™ Combo
Identify households who likely own your dealer’s brand or competitive make (Polk Garage Predictor™), who are in the market for a new vehicle (Polk Purchase Predictor) and based on what they’re likely to spend on their next vehicle purchase (Polk Vehicle Budget Predictor).

Polk Garage Predictor™
Target households likely to have your dealer’s brand or a competitive make parked in their garage.

Polk Purchase Predictor
Identify households likely to be in-the-market to purchase a new vehicle in the near future.

Self-Reported Automotive Data
Pinpoint prospects by make, model and year based on self-reported vehicle ownership information.

Enhance the above selects with Polk’s Target Score Predictor™ to reach high quality prospects with the greatest profit potential. Target Score Predictor is a model which uses the demographic profiles of consumers to estimate good and poor credit behavior. The available selections can be benchmarked to the prime and sub-prime lending categories.