R. L. Polk & Co.

In-Market List Solutions

Brand Affinity List Solutions | In-market List Solutions | Business List Solutions | List Services
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Capturing a prospect or customer during their purchase cycle is a critical element to target marketing. The best offer on the best product will fall flat if the audience isn’t willing to buy.

Locate prospects that are most likely to be in the market for a new or used vehicle. Ready-to-buy prospects translate into less waste and a greater return on investment for your marketing dollars.

FIND YOUR BEST PROSPECTS

Polk Automotive Lists Online

Get 24/7 access to Polk's most requested
targeted automotive marketing lists.

Polk Total Market Predictor™ (TMP)
Provides the ability to discover what’s most likely in your prospect’s garage, what they’ll probably buy next, when they are ready to buy and what they’ll likely spend.

Polk Transportation List Access System (TLAS)
TLAS allows users to quickly access, manipulate and process Polk’s collection of national consumer information (over 110 million households) including geographic, household and individual demographics, lifestyle, automotive history and purchase behavior.

Polk Target Score Predictor™
Enables you to reach high quality prospects with the greatest profit potential by utilizing associated Target Scores benchmarked to the prime and sub-prime lending categories.